• A stakeholder is a group or individual, who has an interest in what the organisation does, or an expectation of the organisation.
• It is important that an organisation understands the needs of the different stakeholders.
• Internal stakeholders are intimately connected to an organisation, and their objectives are likely to have a strong influence on how it is run.
• Connected stakeholders can be viewed as having a contractual relationship with the organisation.
• External stakeholders include the government , local authorities etc. This group will have quite diverse objectives and have varying ability to ensure that the organisation meets their objectives.
• The needs/expectations of the different stakeholders may conflict.
Mendelow’s power-interest matrix
• If an organisation is having difficulty deciding who the dominant stakeholder is, they can use Mendelow’s power-interest matrix.
• It is important that an organisation meets the needs of the most dominant stakeholders, but the needs of the other stakeholders need to be considered – nearly every decision becomes a compromise.
• By plotting each stakeholder according to the power they have over the organisation and the interest they have in a particular decision, the dominant stakeholder(s), i.e. the key player can be identified.
By C.Zakee
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