Saturday, July 25, 2009

Chapter 15 : Business ethics and ethical behaviour

Definition of business ethics

  • Ethics is the analysis of right and wrong, and associated responsibility.
  • Business ethics is the application of ethical values to business behaviour.


What is “right” or “wrong”?

1 The consequences

2 The motivation of the parties concerned

3 Guiding principles

4 Duties

5 Key values


Why business ethics is important?



















Determining whether a decision is ethical :

  • Is it legal?
  • Is it contrary to a published code of ethics?
  • Is it a fair use of power?
  • Would you be embarrassed if you had to justify the decision to your mother


What is profession?

  • the mastering of specialised skills during a period of training
  • governance by a professional association
  • compliance with an ethical code
  • a process of certification before being allowed to practise

Accountant’s role in promoting ethical behaviour


Accounting issues :

  • Creative accounting
  • Directors’ pay arrangements
  • Bribes
  • Insider trading


Production issues :

  • Should the company produce certain products at all?
  • Effects on the environment
  • Test products on animals?


Sales and marketing issues :

  • Price fixing and anti-competitive behaviour
  • Target advertising at children?
  • Advertised by junk mail or spam mail.


Personnel issues :

  • discrimination
  • fair balance of power between employer and employee
  • safety and health of the workplace



Codes of ethics and codes of conduct

The policies can either be broad generalisations or can contain specific detailed rules.

Example : IFAC Code of Ethics & ACCA Code of Ethics













By : Yichun